In March, Benjamin Moore celebrated Contractor Appreciation Month 2023, building on its first Contractor Appreciation Week hosted last year.
Contractor Appreciation Month is an expression of gratitude to painting contractors for the work they do every day to transform and refresh ordinary spaces with precision. In recognition of the dedication and craft of the thousands of professional painters around North America, the month-long celebration included in-store events, giveaways, product demonstrations and more, alongside Benjamin Moore representatives and retailers.
“Benjamin Moore has long-been committed to supporting industry professionals by offering the highest quality paints and providing the tools and resources to grow their businesses,” says Craig Bunting, director of customer segments at Benjamin Moore. “In partnership with our independent retailers, we honor residential and commercial painting contractors and encourage communities to join in our effort to thank your local painters for beautifying the world around us.”
To extend the celebration, Benjamin Moore has teamed up with streetwear brand MA®KET and its founder Mike Cherman to create an exclusive capsule collection inspired by the classic contractor work wear. Honoring the unsung artists that revitalize spaces throughout the community, the collection features limited edition apparel including work jackets, carpenter pants, long- and short-sleeve tees and beanies. The collection drops on March 29 live on the video shopping platform NTWRK. Contractors around the country will be equipped with pieces from the capsule and consumers can shop the collection at a pop-up store in L.A. following the video.
To learn more about Contractor Appreciation Month and the collection, visit benjaminmoore.com.
