James Hardie Building Products announced its first-ever Color of the Year for exterior siding. Mountain Sage is a green hue that was selected based on input from industry experts, combined with data and insights uncovered from James Hardie’s comprehensive Homeowners Survey, and consumer trends intelligence provided by an independent research group.
This natural color illustrates a sense of tranquility and harmony that resonates with homeowners seeking to create a sanctuary for their living spaces. It bridges the gap between indoor and outdoor environments, fostering a connection with nature that promotes mental serenity.
“We are thrilled to introduce James Hardie’s inaugural Color of the Year selection, which was a meticulous process that involved deep data and insights collection from homeowners, consumer trends and input from a diverse panel of industry experts,” says Sean Gadd, president of James Hardie North America. “Mountain Sage was the clear choice, as it perfectly embodies the aesthetic qualities and timeless appeal that homeowners desire for their exteriors. We believe this color will inspire homeowners to reimagine their home’s exterior and connect with nature in a whole new way.”