At Loconsolo Paints, customer service has been woven into the fabric of the company since its inception nearly 70 years ago in Brooklyn, New York. The operation has since expanded to four stores.
Jack Loconsolo and his son John started the business together, and because they worked as painting contractors before opening the store, they understood the value of providing responsive and reliable customer service.
Today, the company is still owned by the daughters of John Loconsolo, and their children, Jonathan, Paul and Ralph Chiaro, who are also owners and manage the operation’s four stores.
Loconsolo Paints has positioned itself as the go-to place for paint and more in each of the stores’ unique neighborhoods, says Williamsburg store manager Ralph Chiaro.
Along with employing highly knowledgeable and friendly staff, Loconsolo goes above and beyond when it comes to customer service, offering extras like free delivery and selling “oops” paints at 50% off, which are mistinted colors from other jobs. The store caters to specific audiences, stocking artist brushes and graffiti paint.
Customer service doesn’t stop with human shoppers either; staff members keep a bucket of dog treats on the counter for furry friends who visit the store.
“We have to refill the bucket once every two weeks because we have so many dogs that come into the store,” Ralph says. “We love animals and do a lot of work with the ASPCA.”
Read more Big Picture stories here, including how Epstein’s Paint Centers in Hell’s Kitchen, New York City has built itself a relationship with the entertainment industry and how Rossi Paint Stores in New Jersey and New York City helps customers throughout the New York City metro area with their robust e-commerce website.
Share Your Stories
Email your merchandising tips, event recaps, employee morale boosters and other stories to us.
