PANTONE has named Viva Magenta as its 2023 Color of the Year. The hue vibrates with vim and vigor and is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless and a pulsating color whose exuberance promotes a joyous and optimistic celebration.
“In this age of technology, we look to draw inspiration from nature and what is real,” says executive director Leatrice Eiseman. “PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Check out the other manufacturer’s Colors of the Year here.
