Promote Knowledge to Assist Younger DIYers

Some skills are learned over a lifetime, so for younger generations, like Gen Z and Millennials, developing DIY skills can be tough. When it comes to painting a room, for example, only 66% of Gen Zers and 68% of Millennials hold the knowledge to complete the task compared to 82% of Gen Xers and 88% of Baby Boomers, according to a survey conducted by TheSeniorList.com. Promoting the skills young customers are lacking, along with the products they need to complete these projects, allows you to build relationships with your younger customers and create lifelong customer loyalty and trust.